Workplace: Freelance Service: Visual Identity / Style Guide / Marketing Materials / Copywriting Client: CSIRO ON Program Summary: CSIRO’s ON Program is a free Australian science and technology accelerator for researchers. I collaborated with their marketing team to create a visual identity, style guide and digital applications for a new online pilot program called Project Indi. This new program is designed exclusively to fast-track individual researchers, helping them develop an entrepreneurial mindset and
The visual identity needed to embody the ON brand, complement the existing programs and be identifiable as a new offer. I achieved this with my distinctive science-themed velocity concept, aimed to encourage individual researchers to ‘run your own race’. Inspired by the speed lines left behind by superhero Flash Gordon, the blurred light trails in the hero image provide a visual link to the direction and acceleration provided by the program.
I have also supported the events team, creating marketing materials and providing copywriting and brand advice for other ON programs. © Nathan Glover 2020