Description: travel, food, style
General So long, farewell (for now) September 22, 2015 It’s with a mixture of sadness and relief that I say I will be taking a break from this blog. For how long? I’m not sure. Why? Let me explain. (It’s a long one. I have many thoughts.)
I started this blog just a few days after moving to San Diego to document my journey as an East Coaster-turned-San Diegan. I wanted to find cool shops, delicious restaurants, scenic hiking trails, great coffee, and more. It has served me very well. It forced me to get out and experience a city in which I had no friends, no family, and no job. It was speed dating.
But this wasn’t a passion project. Seasoned bloggers say, “Never start a blog to make money,” but from Day 1 I wanted this blog to make money. Of course I wanted to do so organically, but making it a business was the goal. I’ve already done the just-for-fun blog thing—first about food in New York City and second about backpacking around the world for a year . With My SoCal’d Life, I was ready for the big time.