Description: Pair of Shoes Marketing
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Pair of Shoes Marketing uses social media to facilitate discussions between you and your core constituencies: consumers, customers, employees and investors. Authentic discussions that create authentic relationships in order to increase business development, brand equity and business profitability.
There is no aspect of your business more important than the relationship between you and your customers. Your product or service is important. The productivity of your employees is important. But, the single key driver of the success or failure of your business starts and finishes with the effectiveness of the relationship between you and your customers. By definition, every business, with rare exceptions, has a relationship with their customer. With this said, a relationship is not the same as an authentic
Despite popular opinions, Marketing is not a department within your business. Marketing is your business. Marketing is putting your customer at the center of your business and, as judged by your customer, improving your business. By definition, Marketing is creating a relationship between you and your customer where transparency isn't a strong enough word. Transparency connotes a separation between you and your customer and this barrier is translucent. Marketing, when done effectively, has no barriers betwe