Description: E-A-T should be your focus if your credibility influences who buys from you. And unless your clients don't have the internet...you need to control your online E-A-T because your business depends on it.
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Are you in an "Expertise, Authority and Trust" Business? Coined by Google, the acronym E-A-T should be your focus if your credibility influences who buys from you. The more Expertise and Authority you demonstrate, the more Trust you will earn, the more business you will win.
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