Description: In collaboration with the international student team at HoCoSo Hospitality Consultants and ReardonSmith Architects we've imagined what the luxury urban hotel room of 2035 would look like.
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“The luxury and hospitality sectors are primed for transformation as consumers increasingly expect an aura of luxury to transfer the world with them. In this future of Liberation Luxury, brands must provide untethered access to experiences and services that allow luxurians to truly break free from the ties of traditional luxury living.”
“Driven by greater connectivity and access, global luxurians’ values have evolved, resulting in new expectations centred on flexible living, freedom and identity.”
The HoCoSo student teams’ brief was to target the Gen-Z traveller with a strong focus on diversity, personalisation, sociability, seamless technology and sustainability. The concept would be built around the idea that guests shouldn’t have to settle into their room: it should take shape around them. Flexible enough to mould to unique preferences, thoughtful enough to exceed expectations.