Description: A DTC Marketer and Leader, Irene Tang embeds with your team to lead, plan and implement growth initiatives that help you scale
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Hello. I am a Direct to Consumer Marketer, Operator, and Strategist who helps premium brands navigate and succeed in e-commerce. Working closely with founders, my clients include early stage startups to global brands in CPG, clean beauty, food & beverage, fashion & accessories, fine jewelry, mobile shopping apps, home, and health and wellness. I typically work in two capacities: as a fractional DTC Lead / CMO, or advisory. I'm the former head of e-commerce at Stojo, ranked #245 on the Inc 5000 list of faste
how i can help you »
I help brands navigate the ever changing e-commerce space (Please see case studies below). With 15+ years on the brand side of premium lifestyle companies, I leverage my omnichannel experience and entrepreneurial spirit to strategically plan and implement creative, data-driven marketing solutions in direct to consumer retail, delivering results at an effective cost, while keeping an eye on profitability. DTC Specialties: Customer Acquisition and Retention; Subscriptions; Integrated Lifecycle Marketing; Loya