For those looking for a new perspective on an old profession, The Right Way of Death presents an alternative philosophy on the shoulds and shouldn’ts of an industry going through dramatic change.
The core of every business is dying. It’s no different for the businesses whose livelihoods are built upon death. The funeral industry has been strapped into quite the rollercoaster the last couple of decades. Secularism and cremation are on the rise, decades-old family-run funeral homes struggle to pass on their legacies, COVID-19 all but shuttered funerals across the country, and young, innovative competitors are disrupting death care. Mortuary owners are trying to hang on, but many won’t ease their grip
We get it, and in more ways than just “our business has had its ups and downs too.” In The Right Way of Death, we speak from the heart as someone who grew up in funeral homes, as pioneers of our own decades-old research in the industry, and as consultants who have helped scores of leading funeral homes weather their own storms and find new relevance for families who need help saying goodbye. In it, we share the good news: your funeral business can be resuscitated.