Barry Nalebuff – Milton Steinbach Professor of Management
Description: It's not about luck … well, mostly it's not. In Mission in a Bottle we share the story of how we started Honest Tea.
entrepreneur (3086) barry nalebuff (2) honest tea (1) mission in a bottle (1) seth goldman (1)
The Story of Honest Tea
"Seth and Barry have translated the wild, often lonely entrepreneurship adventure into a completely candid and accessible must-read for anyone interested in starting or growing a business. Like their beautiful drinks, this book is truly and refreshingly honest." - Gary Hirshberg, Co-founder and Chairman of the Board, Stonyfield Farm, Inc.
"Seth Goldman and Barry Nalebuff have crafted a rich and compelling story and told it with the perfect blend of inspiration and humility. For anybody who has started a business -- and especially for those considering an entrepreneurial path -- MISSION IN A BOTTLE is a must-read." - Daniel Pink, author of TO SELL IS HUMAN and DRIVE
Barry Nalebuff – Milton Steinbach Professor of Management