Description: Welcome to my personal website. I am currently a Professor in digital marketing and Director of the Social Media Research Lab at the School of Management and Marketing, Curtin University, Australia. I am passionate about research. My research examines the digital transformation of the tourism industry - new experiences (e.g., Airbnb), new marketing channels (e.g., social…
Welcome to my personal website. I am currently an Associate Professor in digital marketing and Director of the Social Media Research La b at the School of Management and Marketing, Curtin University , Australia. I was a lecturer (assistant professor) in the Department of Tourism at the University of Otago , New Zealand. I earned my Ph.D. in tourism marketing from UTS Business School at the University of Technology Sydney .
I am passionate about research. My research examines the digital transformation of the tourism industry – new experiences (e.g., Airbnb ), new marketing channels (e.g., social media ), new technology-savvy markets (e.g., Chinese post-80s tourist market ) and the environmental impacts of tourism including carbon footprint .
I have a particular interest in data science (big data) and social media analytics