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La percepción es realidad. Strong brands create a world that dictate what the consumer will experience, because brands demonstrate how to think about it. Jul 4th, 2013 Open in app Facebook Tweet Pinterest Reddit Mail Embed Permalink decisivegrowth While human lifespan comes on strong, the lifetime of firms breaking into the S&P 500 keeps shrinking. That means that the fortress around your competitive advantage is nothing but a castle in the sky, and building the muscle of innovation is ever more critical.
Build an Altar to Startup The religious among us may have an altar at home. An altar is a special place for the highest in our lives; the presence of an altar is a continuous reminder that there is a higher meaning, a higher power that takes precedence over the mundanity of everyday life, a mundanity that can suck us into its relentless ratrace. Altars powerfully orient us to a reality beyond the visible.
“Startup” may be thought of as an organization, a company in its formative stages, and the term these days calls to mind Silicon Valley and its wellspring of innovators. Yet “Startup” is also a state of mind, a way of being to create something out of nothing, a mode of creation that requires us to abandon the creature comforts of everydayness, of procrastination and conformity, of luxuriating in the beauty of an idea-in-potentia. If the mundanity of “looking good” and “being right” are more important to us