Description: A better future exists for farmers, animals, taxpayers and the environment. Together, we can make that future a reality. Milk, this is your moment…
The campaign itself is costing £1 million, but half of that is your taxpayer money, a hand out from the UK government in the form of a Defra grant and far more than the AHDB, the industry’s own levy body, is contributing.
During a crisis where charities are struggling to provide food to the most vulnerable people, our taxes are being spent on social media and TV ads shoring up an industry that was failing long before COVID-19.
Is the answer really more subsidies and hand-outs, or is there a better way for farmers and taxpayers?