Me, But Online
Description: Michael Nino Evensen
design (75795) web (35687) mobile (13007) iphone (7804) product design (2426) soundcloud (2066) interaction design (845) native (822) michael nino evensen (1)
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Like most mobile applications during the early days of iOS and Android, the mobile product was treated and positioned primarily as a companion application to the main product: web . Most features were designed and built for desktop first and later integrated into the iPhone application.
Features and functionality had been prioritised over focus and clarity, and iOS had evolved from a fairly simple foundation into an extremely comprehensive application, serving usage, well beyond what most users were doing in the product. As SoundCloud’s userbase evolved from just creators to creators and listeners , it became increasingly unclear who the iOS product was for. The patterns of use didn’t correlate with how the app had been designed; people were using the app in ways it wasn’t at all optimized
Me, But Online