When Melissa Hunter takes on a new challenge, she doesn’t do it in half measures. Instead, she attacks the task from multiple angles, not just succeeding at it, but excelling all the while. When Multiple Sclerosis sidelined her from her high-powered job in midtown Manhattan, she found a new outlet for her drive and creativity with a little help from her daughter: the world of YouTube. In the eight since she first started her extremely successful YouTube channel – and, six years since launching a family-
“If you are trying to reach families, you really need to be on YouTube,” says Melissa. “YouTube is where people go for information, for entertainment, for news, to vent their frustrations, and to share experiences. YT is more than just videos – it’s also a community. There is more going on than just the videos.”
Melissa has made it her mission to educate anyone she can on this topic, speaking on panels and giving presentations at places like Clamour Summit, Toy Fair, ChiTag, Golin, Children’s Media Association, Sweet Suite, and others. She also consults for major toy companies on their social media and influencer strategies. “I have the ability to connect quickly with an audience and put them in a comfortable place where they’re able to receive the message in a way that is just humorous enough to make the message