The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage—Oprah, the New York Times, CNN—have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists Barbara Cave Henricks and Rusty Shelton call micromedia. This new breed of outlets is key to capturing public attention.
“In the old days, the only viable ways to generate attention for you or your business was to buy it (advertising) or beg for it (traditional public relations). Today, this is how most organizations still attempt to get noticed. Barbara and Rusty show you a better way – understanding the world of micromedia where everyone is a publisher.”
bestselling author of ten books including The New Rules of Marketing and PR , now in 25 languages from Arabic to Vietnamese