Description: Are you looking for information about the Chair of Marketing at Zeppelin University? Here you can find information about the chair holder and the chair profile.
Martin P. Fritze has been Assistant Professor of Trade Fair Management and Marketing at the University of Cologne since January 2018. He was Visiting Professor at Imperial College London (2018), Erasmus University Rotterdam (2019), and the University of New South Wales (2020). During his academic research, he was involved in numerous research-practice collaborations with firms.
He publishes his work in leading international journals such as the International Journal of Research in Marketing and Journal of Service Research.
Since 2020 he is an editorial board member of the Journal of Public Policy and Marketing (JPPM). JPPM is published by the American Marketing Association and a premier journal on the joint impact of marketing and governmental policies on economic performance, consumer welfare, and business decisions.