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Description: Visualisation - using hand drawn imagery to communicate complex messages
communication (6242) new zealand (5868) drawing (4734) visualisation (381) communicate (142) martin coates (1) complex messages (1)
Martin Coates offers a unique combination of business knowledge, artistic talent and facilitation skill to translate complex messages into meaningful visual representations.
Engagement of teams in the creation of the end result through discussion and interaction is where the real value lies. Workshop outputs can then be turned into professional illustrations using computer software.
There have been numerous demonstrations in cognitive science of the benefit of pictures over words. Nelson, D.L., Reed, U.S., & Walling, J.R. (1976) tested the Pictorial superiority effect (published in Journal of Experimental Psychology: Human Learning & Memory, 2, 523-528). This study tested the memory recall of information delivered by pictures and words against information delivered by just words.
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