Direct response copywriter Bob Bly
Free How-To Articles - Bob Bly: Copywriter
Description: Bob Bly writes industrial copy for manufacturers, engineering services, and high-tech firms. He holds a BS in chemical engineering from the University of Rochester and is trained as a Certified Novell Administrator (CNA).
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As an industrial product marketer, you face many challenges consumer product marketers don’t. This site exists to help you with one of your big challenges: industrial copywriting.
Most industrial product marketers get their copy written in one of two ways. Either they hire an ad agency or freelance copywriter. Or they assign the writing project to one of their staff engineers or managers.
If you’ve ever worked with an ad agency or freelance copywriter who did not know your technology or your market, you were probably dismayed when you saw their draft – and had to spend a lot of your valuable time rewriting it. You paid for strong, technically accurate copy. And instead you got drivel you couldn’t possibly use.
Direct response copywriter Bob Bly
Free How-To Articles - Bob Bly: Copywriter