Description: The Market Case--used in AIM's New Product Blueprinting--is an abbreviated B2B NPD front-end business case… but it is powerful because it is evidence-based.
Many teams now use our Market Case to finish the front-end and enter the development stage. The Market Case says 1) this is an attractive market segment, both winnable and worth winning… and 2) we understand exactly what customers in this market segment do and do not want. The Market Case contains 6 sections. Download this sample Market Case generated by Blueprinter® software—in 2-page PDF and 6-slide PPT formats—to see how powerful it is.
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