Description: The Philippines Largest Maritime Company, Introducing You to the Singapore Maritime Industry, Behind the Brand - Maritime Supply Co, The Future of Maritime, Ship Talk, Episode 1: Creating a Brand in Maritime, Interview with Mohammed Al Daihani from Sedres Trading & Maritime Services Co. Ltd.
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A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business , marketing , and advertising . Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron .
In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value
Brand is a surname. It usually is a patronymic from the Germanic personal name Brando (="sword") or a short form of a compound personal name like Hildebrand . The surname originated separately in England, Scotland, Scandinavia, the Netherlands, and North Germany. Also many Scandinavian Brand's immigrated across Scandinavia and Europe. Notable people with the surname include: