In 2012 scientists at the IPSO State of the Ocean workshop identified pollution as a significant and under-recognised threat to the ocean and called for urgent action to address it.
Much of this pollution originates from domestic sources in the form of ingredients used in personal care products, for instance sunscreen and single-use plastic such as bags and water bottles.
MarineSafe is a campaign that aims to reduce the number of toxic chemicals and plastics finding their way into the ocean through replacement, management and user engagement.