Description: Writing. Editing. Branding. Marketing.
WRITING PORTFOLIO
The client: As a Beauty Editor for Sephora, I headed all of the creative marketing copy for the website, emails, store windows, and in-store animations for North America. I also helped in redefining the brand voice for the relaunch of Sephora.com, managed a team of writers, and frequented New York and Los Angeles for fashion shows and beauty events multiple times a year.
The projects: Catalogs, emails, and in-store print collateral for both Sephora and Sephora inside jcpenney. Download the full Sephora inside jcpenney Spring 2013 catalog (pictured left) here .