margomaddaloni.com - The Hot Iron

Description: The Hot Iron strives to present unique content and perspective on business, technology and other topics by Mike Maddaloni, a mobile, Web and business strategist based in Appleton, Wisconsin.

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They say, “all good things must come to an end.” Whoever they are, they may have also said “even some not so good things come to an end as well.” The latter will fortunately come true in the form of Google announcing it is getting out of the domain name business and selling their domain registrations to Squarespace.

This news from the Big Tech behemoth came out late in the day on June 15 with little fanfare. I heard about it on a social media post and had to dig to find the press release announcing the deal . Even as of the writing of this post close to a couple of weeks later there is no mention of the deal on the home page of Google Domains . Digging into Google help I was able to find a mention of it . Not surprising to me, there is mention of it on Squarespace’s home page, with a link to a robust welcome page .

If you can tell by my choice of words so far, I think this is a very good thing. Why? Where Google loves collecting information about people, they don’t like dealing with people. You can’t exactly pick up the phone and call Google for support on their end-user consumer products, everything from Gmail to their Web advertising product AdSense. Interestingly on the Google Domains home page it states you can “get 24/7 Google support from real humans” which made me laugh, for as recently as within the last year