Description: risk and crisis communication analyses
This idea that humans are being reduced to basic biological material that is bought and sold circulates across media forms.
"Pay to play on pharmed human animals" is a meme that resonates with the contemporary Zeitgeist and has been given force with Project Veritas' undercover interview with a pharma executive caught on tape revealing disturbing business practices and ethics.
The pharma company's crisis communication team decided against "denial" and "apologia" and is instead pursuing "re-definition of the situation." But it is too late for that.