Description: Is a 6 an inverted 9? Help stop Magic Hat Brewery's corporate brand bullying of West Sixth Brewery.
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Magic Hat decided it was a good move to sue West Sixth Brewery for trademark infringement , because they thought West Sixth's logo was too easily confused with Magic Hat's "#9" logo. Fair enough, let's take a look at two nice cans.
Okay then. Magic Hat contends West Sixth Brewery's logo is an "inverted 9" — no joke, that's lifted straight from the lawsuit — and therefore infringement. And West Sixth's compass rose is confusingly similar to Magic Hat's "dingbat" ... well, aside from the shape, position & meaning.
The "inverted 9" thing is Grade-A bullshit right? You'd have to be very drunk, upside down, and colorblind. At that stage you should probably stand up & stop drinking — God forbid you confuse #9 with a bottle of fruity bathroom cleaner. If you mistakenly chug a different brand of beer, chances are you wouldn't suffer "irreparable harm". Sarcasm aside, let's take a look at Magic Hat's federal trademark: