Madison Whittle Design (Portfolio)
Description: Design Portfolio
Home Case Studies Portfolio Case Studies National Student Advertising Campaign (Oculus) "The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client."
Each year, the NSAC hosts a sponsor that provides the campaign's brief. For the 2021-2022 academic year, Facebook/Meta's Oculus was chosen to provide a brief related to expanding the headset's client audience.
For the fall semester of 2021, my main role in the campaign was collecting creative strategy data, curating methods to collect primary research, and beginning the interview process.
Madison Whittle Design (Portfolio)