Description: With decades of experience supporting the Great Lakes region, our team combines the expertise of several prominent agencies across the country to best serve clients as a trusted advisor to protect their assets, manage costs, and mitigate risk.
We are a family-owned independent insurance agency representing many national insurance companies. This gives us the ability to provide each of our clients and their families the exact coverage they require.
Kelly Reed is the Managing Partner of Acrisure's Great Lakes region. Previously, he served as CEO of VAST, a company he joined after graduating from Northern Michigan University where he was a scholarship athlete (Football - Quarterback) in 2007. Kelly quickly developed a niche within Medical Professional Liability Insurance and has been integral in the development of Acrisure's Healthcare Center of Excellence, which focuses on risk management strategy and commercial and benefits placement for hospitals, he
Kelly has continued his education earning multiple industry designations, including Certified Insurance Counselor (CIC), Licensed Insurance Counselor (LIC) and Professional Workers Compensation Advisor (PWCA). He's received frequent recognition by the insurance industry, being named the 2016 Young Agent Award by ProAssurance, the “Young Guns” award from Insurance Business America, a finalist for “Broking Rising Star” by Insurance Insider and most recently a finalist for the 2022 Health Care Power Broker. He