Description: Love Not Landfill is a non-profit campaign to encourage fast fashion fans to buy second-hand, swap, recycle and give to charity. We aim to encourage 16-24-year-old Londoners never to throw an unwanted item of clothing in the bin.
The fashion industry is contributing to the climate emergency in a major way. It releases more carbon into the atmosphere than international flights and maritime shipping combined. And that’s heating up our planet.
We have £30 billion worth of unworn clothes sitting in our wardrobes and yet we keep buying more because we feel we have nothing to wear. We treat clothes as if they’re disposable – like a take-away coffee cup or an empty plastic drinks bottle.
Extending the life of a piece of clothing by an extra 9 months reduces its carbon, waste and water footprint by 20–30% and there are so many ways to do this.