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The last few years have shown rapid growth in the live cam industry. Separating from adult and turning more into mainstream, day-to-day, peer-to-peer activity, the live cam becomes normality in many of our lives. Studies show that increasing numbers of people are turning to online chat to be part of their daily social lives. The markets have been revived and private consumption is rising, allowing us to make a profit.

Although the need theory (Maslow’s pyramid) says that basic needs (mainly related to food) must be satisfied, reality often contradicts this theory. The social needs of communication and accomplishment are much more important than nutrition for modern men. This is especially true for those who live in developed societies. So, in turn, this means that we have every chance to grow even more in the future.

Studies conducted in the last few years show that almost 65% of men between the ages of 35 and 65 (living in the previously mentioned developed countries) have begun to use different online communication outlets. These communication channels include live chat, dating services, and online dating. The monthly spending average is more than $300 (and this figure is rising), so there is undoubtedly a place in the market for cam studios.

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