Description: Blog and other writings by James Maclin (Mac) Horton on various topics centering on religion, the arts (mainly literature, music, and film), and spiritual development, with occasional forays into politics, lightly seasoned with silliness.
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Everybody knows, though many will perhaps have forgotten fairly quickly, of the insane episode involving the marketers of Bud Light and their decision to enlist a female impersonator named Dylan Mulvaney in its ad campaign, issuing a special can with his image on it, making an ad featuring him, and so forth. I'm not of course supposed to call him a female impersonator, or "him." But even by the standards of those who think he should be referred to as a "trans woman," Mulvaney fails: he shouldn't be consider
I really don't think there has ever in real life been a female human who behaved as absurdly as Mulvaney does. I did not realize until a day or two ago, when I finally saw the video of him sipping Bud Light in a bubble bath, just how bizarre he is. I suppose it could be comic, but the fact that we're supposed to take his "girlhood" as real makes it disturbing. (I can't find a video of the commercial itself, but if you look for it on YouTube you can find various news broadcasts that show at least parts of it
So far, so typical of the stupid times we live in. But I would like to point out a more fundamental problem. Bud Light as a brand is now in trouble because the episode alienated the sort of hard workin' regular guy who is or was a Bud Light drinker. But why was he? How did Bud Light become a sort of emblem of the hard workin' regular guy? Not long ago I heard, in some public place, some pop-country singer describing a wonderful world where the supply of Bud Light would be unlimited--not just beer, not even