CREATING POWERFUL RADIO FROM FOCAL PRESS
Lifestage Demographics is excerpted from BEYOND POWERFUL RADIO - A Communicator's Guide to the Internet Age (Focal Press, Copyright 2011 Valerie Geller) for more: www.beyondpowerfulradio.com Are traditional demographics still the best selling strategy for the future?
By Valerie Geller, President of Geller Media International
Traditional demographic breakdowns we've worked with in the past are no longer relevant. Our society and culture is changing and consumers and audiences are changing right along with it. Since it is important to continue to grow, develop and powerfully connect to audiences and consumers, it is time to rethink how we look at traditional demographic breakdowns.
CREATING POWERFUL RADIO FROM FOCAL PRESS