The Lexical Suite
marketing (36878) social psychology (74) text analysis (31) consumer behavior (30) matt rocklage (3) matthew rocklage (3) russ fazio (3) lexical suite (2) derek rucker (2) loran nordgren (2)
The Lexical Suite analyzes people's language in order to understand their underlying opinions.
It packages together the Evaluative Lexicon with the all-new Certainty Lexicon. It keeps the original ability to measure the emotionality, valence, and extremity of people's opinions and now also captures the confidence people have in their opinion. It’s free for academic use and available for Windows and Mac. Want to give it a shot?
Despite the recent explosion of sentiment analysis - tools that measure people's opinions in natural language - an overwhelming majority of these tools measure only the simplest facet of consumer sentiment: whether it's positive or negative.
The Lexical Suite