Provide clients with the most advanced marketing ROI techniques, tools, and processes to enable executives and marketers to apply practical measurements and analytics, develop highly profitable strategies and tactical plans, and accurately demonstrate the financial contribution of marketing investments.
If your marketing group is under pressure to boost performance or demonstrate accountability, if there is no standard approach to assess marketing impact and prioritize your budget allocation, or if your team is ready to apply advanced marketing analytics and ROI tools to create a competitive advantage – we can help.
This 2-day workshop sponsored by the American Marketing Association provides comprehensive learning of measurements, ROI analyses and processes to guide more profitable strategies and tactical marketing campaigns. Material ranges from basic to advanced to accommodate marketing managers, analysts and executives from medium and large companies.