Description: B2B Marketing With Content That Maximizes Customer Experience
As a CMO Consultant, I’ve helped more than 45 Chief Marketing Officers evaluate, implement and expand an organizational initiative . These are generally embarked upon by a newly-appointed CMO who wants to make her mark early on with a buzz-word project such as:
Such initiatives face a common set of obstacles:
Based on my travels, the following recommendations will help you, new CMO, to overcome these are formidable challenges and succeed in leading organizational change.