Description: Based in Hong Kong, LBB Asia is a consulting firm (brand development & strategy consulting) that specializes in the premium and luxury markets in Greater China.
fashion (15518) jewellery (2962) brand building (166) retail development (32) market positioning (15) brand launch (9) retail operations (9) premium brand (8) greater china (6) luxury consulting (4)
Through our brand management and strategy consulting activities, we help companies with their omnichannel retail development strategy and execution in the region.
The firm, founded by Aude Bousser in 2011, benefits from her 20 years experience in brand building, business development, and marketing communication in Asia.
She has since been joined by Fabienne Pellegrin who further strengthen the team with her expertise in digital and ecommerce in China .