Description: Are you a B2B business looking for product launch software? Contact AIM about LaunchStar, our new product introduction and marketing software.
NOTE: THE AIM INSTITUTE DISCONTINUED THIS OFFERING IN 2023, LARGELY BECAUSE B2B MARKETING TACTICS HAVE BEEN EVOLVING SO RAPIDLY. STILL, YOU MAY FIND MANY OF THE PRINCIPLES WE TAUGHT USEFUL, AS DESCRIBED IN THE E-BOOK, 12 RULES OF B2B PRODUCT LAUNCH .
Do your B2B product launches take markets by storm? Do your teams follow a proven roadmap… one that precisely “tunes” digital media, sales tools, lead-generating offers, and more to each specific market? They will with LaunchStar training and software… the world’s premier B2B product launch methodology.
Remember the 4 Ps we borrowed from consumer goods marketers… product, price, place & promotion? A better B2B approach is to launch the Right Product to the Right Market (who to tell) with the Right Message (what to tell) using the Right Media (how to tell). And using this sequence ensures a cost-effective launch, since you won’t waste agency fees pursuing the parts you should own: “who” and “what” to tell.