francescamurialdo.com
Description: Ideas and projects by my students/Francesca Murialdo
The change in the significance of goods is a process that, ever since the end of the Industrial Revolution, has triggered far-reaching changes in society as the term has lost any meaning in relation to its purely functional character and increasingly come to represent symbolic and cultural contents. Idea Store investigates future retail spaces as complex places combining many aspects that go beyond the spatial and functional to include the physical, social, cultural, and economic. The Practice of Consumptio
WHAT IS AN IDEA STORE? Students of the Design School of Polimi have designed a spatial device able to foster and support the ideas we really care about. They have created space and campaign for 4 charities – Emergency , Choose Love , Shelter and Mind .
Bittersweet is a fictional project in association with EMERGENCY aimed at raising funds by making customers aware of the conditions of those they are helping. It is a temporary shop that sells fortune cookies containing informations about the places where the association operates. The contrast between the sweetness of the cookie and the message in the inside makes the experience bittersweet .
francescamurialdo.com