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Setanta Sports News was a creation of the Virgin Media Television network and Setanta Sports. Launched in November 2007, this channel was a 24 hour sports news provider for Setanta Sports. Setanta Sports News capitalized on the success of Setanta Sports and tried to capture the sports news viewers based in UK and Ireland. A totally free channel available via satellite television and also available on the internet, Setanta Sports News was positioned as Sky Sports News primary rival. Even when Sky Sports News
Approximately 12 months after the channel launch, it was decided that the channel required a different look. Thus came the brand new look of the show using a widescreen format, headlines were run at the bottom entire screen and many more smaller yet significant changes. The channel however continued to experiment with its looks and format structure over the year incorporating smaller changes to make it popular with the viewers.
Setanta Sports was thriving as a sports channel since its inception in 1990. This channel broadcasted international sports entertainment from its station based in the city of Dublin in Ireland. Formed with an understanding of the Irishmans passion for sport, this channel aimed at broadcasting all Irish sports events to its Irish expats. They’ve got a set of individual channels that operate in the US, Ireland, Canada, Australia and Africa and broadcast sporting events such as hurling, golf, Gaelic football,