Messaging Workshop LIVE - Knowledgence® Associates
Description: Value Proposition Expert, Knowledgence® Associates, is a marketing & sales consultancy specializing in buyer-focused Value Propositions.
Buyer-focused Value Proposition and Messaging Strategies that increase engagement.
Gaining the attention of your buyers is not about having the best product or service. It is about demonstrating your knowledge and understanding of their issues, needs, and business. Most buyers consider no more than three vendors – one typically an incumbent. How do you increase the odds that you are one of the other two?
We conducted research with buyer decision-makers and the results were eye-opening. The biggest issues they see?
Messaging Workshop LIVE - Knowledgence® Associates