Description: Content Marketing and Communications Strategist
I never would have thought that I’d be featuring Weird Al Yankovic in one of my blog posts, but this week I couldn’t help but smile after seeing his new video, “Word Crimes.” A parody of Robin Thicke’s “Blurred Lines,” the three-minute video has already wracked up close to 4 million views in the two days since it debuted on YouTube. (more…)
Freelancers should be an essential part of any marketing team. As snap-on resources, they provide on-demand access to an array of skill sets and expertise, as well as the raw manpower that you need to scale your operations. Plus, since you pay as you go, using them can often be a more cost-effective option than hiring the same talent to join your team full time. (more…)
When people hear the term content marketing they typically think of white papers and website copy, infographics and eBooks, blog posts and videos. In short, they think of all of the content that their marketing teams produce to attract and retain great customers. And, while those are all great examples of the types of content that can be used for content marketing, the fact is that content marketing goes well beyond just marketing content. (more…)