Home Blogroll Marketing Objectives: Alignment to the Organization Welcome back readers! This week I’ll be discussing one of the most useful concepts that marketers rely on in their everyday roles. This concept is none other than marketing objectives. When performing our tasks for clients and our companies, it is extremely important to have these objectives so that there is a sense of direction and purpose. This allows us to ultimately reach our marketing goals in the most successful way. There’s a lot to co
There are multiple different directions marketing campaigns can take. As shown above, there are three categories often employed by marketers and are categorized as awareness, consideration, and conversion. Under these three areas are more specific objectives such as brand awareness, app installs, and store visits. It is important to note that a campaign can take on multiple of these objectives or just one. Defining what they are though is crucial because we then tailor all marketing activities to meet that
Another way to look at marketing objectives is through the SMART framework. As shown above, this framework incorporates five key areas to obtain your marketing objective. Those areas are specific, measurable, actionable, relevant, and time-bound. There are two ways in which markets use this framework and both ways lead to enhanced marketing objectives. The first way is by using the SMART framework to create the initial objectives for the campaign or marketing activity. The second way is to use it to test ou