Description: Journalist and social media strategist focused on Instagram, audience development, digital content strategy, visual storytelling and production
She works with some of the world’s biggest brands including Amnesty International, Human Rights Watch, Channel 4 News, WaterAid, and Flo on growing their digital audiences.
In 2019, she partnered with Instagram for International Women’s Day . The same year, she was awarded a Lovie Award for Best Use of Stories for her “#WCW: Badass Women You Should Know About” story series.
Kassy is also known for her reporting on online culture in Asia Pacific and is credited with popularising Chinese memes such as “Karma’s a bitch” and the Four Generations challenge in the West.