Description: Juliana Paracencio portfolio
Juliana Paracencio's portfolio.
Courage is Beautiful showcased powerful portraits of real frontline healthcare workers, wearing the toll of the pandemic on their faces. Ogilvy UK turned these photographs into print and OOH, launching Unilever’s commitment to donate $5 million to frontline healthcare workers globally. It aired in over 15 countries and was covered on CNN, The New York Times and countless more. It got over 2 billion earned PR impressions in the first week, and it smashed all Unilever benchmarks for engagement, achieving 99%
"Top 10 'Best of 2020' List." – Ad Age