SMS marketing has become a must-have for businesses of all sizes. While some argue that it’s not as effective as other forms of advertising, others say SMS marketing can be a powerful tool for increasing brand awareness and driving sales.
Here are the advantages of SMS marketing.
SMS marketing is often less expensive than other forms of digital advertising, such as display ads and Google AdWords. Compared to direct mail or email, it’s also more targeted. Direct mail can be expensive because you have to send out thousands of pieces of paper and then try to get them picked up by people who want your product or service.