Description: Where marketing, human expression and technological innovation make real business happen. Not another talking head, I work with Fortune 100 brands to make the talk into reality. Authored by Jon Burg.
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Though the first gen of Facebook Messenger bots have been (in my experience) clunky, the Messenger platform holds incredible power. Even The Wall Street Journal's implementation - which was called out in the press as a great example of the platform - offers as inconsistent and buggy experience.
As a marketer and a product manager, I'm totally ok with this. Here's why.
The holy grail of social marketing is to build meaningful relationships with your customers and constituents. In "the early days" of marketing on Facebook, one of our biggest challenges was managing one-on-one conversations. Everything written on Facebook was public, and customers didn't appreciate just how challenging this made support and personal answers. With the introduction of Messenger for Pages, we were able to address individual fans and provide critical functions - such as support - right from Fac