Description: We help you shape and tell your story. %
How much free advice should you give away in a proposal?
If you work in professional services (think: public relations, management consulting, lobbying), one of the perennial questions you face is this: “How detailed should I make my proposals?”
On the one hand, you want to show that you grasp the situation and to demonstrate your expertise. On the other hand, you don’t want to work for free . Nor do you want to give away so much info that the client-to-be no longer needs you.