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To be vaccinated or not? To wear a mask or not? To vote for this leader or that one? To buy this product or that one? We are constantly on the receiving end of attempts to persuade us to believe something or to do something. Indeed, much of our ordinary everyday spoken or written communication involves attempts to persuade one another … and this blog is no exception!

Three Modes of Persuasion

More than 2,300 years ago, Aristotle gave us what are known as the three modes of persuasion – ethos , logos and pathos .

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