Description: The Father of Bodybuilding, Joe Weider, a true pioneer in his efforts to bring strength and fitness to the public’s collective consciousness. Joe Weider continues to use his expertise to help people the world over lead healthier, happier lives.
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Today it is universally accepted that to be healthy one must exercise and eat a nutritionally balanced diet. But it wasn’t always that way. The world owes this understanding, in large part, to the lifelong efforts of Joe Weider, the Trainer of Champions.
A true pioneer in his efforts to bring strength and fitness to the public’s collective consciousness, Joe Weider continues to use his expertise to help people the world over lead healthier…
For six decades, Betty was at Joe's side and now carries on his legacy.