4th year marketing student in University of Ottawa
I'm a creative and enthusiastic marketing student at the University of Ottawa with a passion for pursuing a digital marketing career in the future. I had multiple project experience in market research, brand management and integrated marketing communication, which enhanced my skills to transform complex data into an effective strategy.
As an international student from Harbin, China, I'm fluent in both English and Mandarin. With my 4 years learning and observation, I think big data and analytics help the business understand consumer behaviour to improve their decision-making and determine the ROI of its marketing efforts. That's why I'm so passionate about digital marketing and learned related analytics tools like Salesforce, Tableau, and SQL.