Description: Jeff Rickard's graphic design portfolio. Branding for The Philly 10K, designed for New Balance and local business.
The design portfolio of Jeff Rickard, a graphic designer from Philadelphia, PA.
Working alongside a range of clients, from start-ups to established companies, my aim is to create and evolve brands holistically— for the long term —using strategic design.
My bread and butter is branding, but I like to do a little bit of everything: strategy, illustration, art direction, and more. I would love to be involved in a naming project, especially. The through-line, of course, is working to develop a compelling narrative and a strategic framework; a foundation for a solid identity.