jayadams.ca - J. Adams Co.

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Jocelyn Adams is the founder and creative director at J. Adams Co., a creative arts studio in Prince Edward Island creating one-of-a-kind work for print, advertising, and radio. She is a multifaceted designer, photographer, writer, audio producer and creative director with extensive experience, most known for her candid approach and unconventional style.

Jocelyn has always been arts-inclined and got her first job as a portrait photographer in 2002 before studying photography at Holland College. While this involved very traditional portraiture, her work evolved to incorporate an editorial style with a mixture of traditional wet darkroom techniques layered with digital technology. In 2005, Jocelyn and her partner co-founded Mod Photographic: a photographic studio focusing primarily on what came to be known as alternative process photography.

With the rise of digital photography, Jocelyn decided to move strictly in an editorial and commercial direction where she could focus on lighting, content, and context. Jocelyn started incorporating unconventional typographic and illustration elements in her work, leading her to enrol in the graphic design program at NSCC in Nova Scotia, where she graduated with honours in 2007 at the top of her class.

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